Numerous training when you look at the purchases books enjoys theorized the idea of individual engagement given that a life threatening behavior in building aggressive brand name advantage and you may shaping consumer-brand relationships especially in social network environment , ,
A keen empirical analysis by Tsai and you can Men signifies that the brand new behavioral size of engagement create such as consumers’ brand name-associated factors causes setting up consumer-brand name relationships. and you will Dessart, have likewise discussed the latest range regarding further research in sum out-of individual engagement in the development consumer-brand name relationships and also to be validated inside social media environment. Continue reading And additionally it, Hollebeek mais aussi al